A sampling of client success.

PBS Education

Provided marketing consultation for the launch of PBS Education's new site, PBS Teachers' Lounge, including setting the tone and naming site components, creating core messaging for use on the site and in promotional materials, and scripting advertising copy for various campaigns. Created ad concepts and copy for the Teach Boldly Sweepstakes.

Hand to Hold

Created core messaging for Hand to Hold's four major audiences that formed the basis for a website redesign and new marketing materials. Developed pricing calculators for the organization's programs and service offerings, ensuring profitability and scalability at a national level. Designed proposal templates that led to major brand partnerships, including Huggies®and Prolacta. Rebranded and refined the organization's social channels for consistency and improved reach. Designed a social media campaign that led to the complete crowdfunding of Hand to Hold's first podcast project, providing critical support to NICU families nation-wide.

Abrams Learning Trends

Launched a new Facebook channel (It’s Elementary) with 20,000 “likes”, a total reach of over 3,397,700, and over 246,300 total engaged users in the first 6 months. It’s Elementary averages 40% engagement rates, with highs of over 600%. Executed an in-booth photo contest at ISTE 2 014 with 86 entrants, 3,362 votes and a digital reach of 4,636 visitors.

General Mills & 
Presidential Youth Fitness Program

Coordinated an integrated marketing program that led more than 12,000 PE Teachers and educators at 9,405 unique campuses (representing more than 6.2 million students) to sign up for the program and free resources.

No Kid Hungry - Share Our Strength

Developed and executed on a youth advocacy program in which more than 1,600 high school students (8x the previous year) researched and wrote letters to politicians and leaders about the dire problem of childhood hunger in the U. S. No Kid Hungry used these letters, which were based on educator lesson plans, to sway legislators in their advocacy work.

International Fund for Animal Welfare (IFAW)

Concepted and executed an integrated awareness campaign for IFAW’s “Cats, Dogs and Us” curriculum, leading to nearly 1.3 million impressions and over 7,000 downloads of the curriculum by targeted educators and parents.